Impactful 3D visuals
for eco-conscious and health-focused brands
to increase sales and brand recognition.
Past Projects
Testimonials
I had a great experience working with Jonathan [of Upper Way Design]. He was one of my favorite collaborators, not only highly creative and technically talented, but someone who consistently brought thoughtful ideas that strengthened the storytelling itself.He took real ownership of the work, helped guide the process, and made sure delivery deadlines were met. That combination of creative insight and accountability is rare, and I would gladly work with him again.
— Stephanie Gumpel, Studio Novella
About
3D/CGI Creative with 10+ years of experience crafting visuals, create 3D visuals for eco-conscious and health-focused brands to increase sales and brand recognition.Using the power of still images and animations, we can collaborate to craft visual stories that seamlessly educate your customers, showcase product benefits, and increase conversion rates.
Aldi's popz
Created a digital replica of the Aldi "popz" probiotic soda, for a spec project showing the soda as a healthy, natural beverage
Description:
A personal exploration of ALDI's "popz" brand of probiotic soda.The challenge was to show the benefits of the brand while also showing the product as an approachable, desirable product in a league of its own. The name "Summit" inspired the idea of a can, solitary on the peak of a mountain. The refreshing, natural ingredients inspired the vibrant, nature inspired palette of the visuals.By creating a high quality, premium set of visuals, I was able to highlight the beneficial and health-focused features found in the popz soda brand while also bringing attention and focus to the product.
Cerave
Created a digital replica of the CeraVe Facial Cleanser Bottle as an avatar of moisterized, clean skin
Description:
A collaboration with the good folks at LVLY Studio for CeraVe. The team needed a digital replica in CGI of the product bottle to be placed over and alongside various backgrounds and live-action footage.In collaboration with the Creative Director, I helped make key creative choices as to how to visualize the bottle, matching brand colors and visual textures, as well as implementing and exploring lighting options. The finished spot helped accentuate the brand image of CeraVe as the avatar of moisturized, clean skin.
Cetaphil
Created a digital replica of five Cetaphil products as an avatar of moisterized, clean skin
Description:
A collaboration with the good folks at LVLY Studio for Cetaphil in 2020.
The team needed a digital build in CGI of the various products to be placed in for the Endtag animations.In addition to creating the products in CGI, I also collaborated with the Creative Director, integrating the bottles with the water and background, as well as insuring visual continuity between versions. With the finished spot, the brand was able to accentuate and demonstrate the deep hydration Cetaphil provides for skin.